media advertising expenditures

media advertising expenditures
затраты на рекламу в средствах массовой информации

Англо-русский словарь промышленной и научной лексики. 2014.

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  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

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  • Alcohol advertising in Thailand — is effectively illegal under voluntary observance of a ban by Thai advertisers. Internet advertising remains legal.Although not signed by King Bhumipol Adulyadej After the 2006 Thailand coup in September, the ban has been voluntarily observed by… …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • propaganda — /prop euh gan deuh/, n. 1. information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. 2. the deliberate spreading of such information, rumors, etc. 3. the particular doctrines or… …   Universalium

  • Industrial Review — ▪ 1994 Introduction       The period since 1990 was proving a difficult time for the older industrialized economies, which had suffered from prolonged recession at home, and also for the previously centrally planned economies of Eastern Europe… …   Universalium

  • Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium

  • Nielsen Company — Nielsen Holdings N.V. Type Public (NYSE: NLSN) Industry Media Founded …   Wikipedia

  • Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many …   Wikipedia


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